The power of triple contexts on customer-based brand performance-A comparative study of Baidu and Google from Chinese netizens' perspective
Yang, Deli; Sonmez, Mahmut (Maho); Li, Qinghai; Duan, Yibing
2015
Source PublicationINTERNATIONAL BUSINESS REVIEW
Volume84Issue:24Pages:11-22
DOI0
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Document Type期刊论文
Identifierhttp://ir.casisd.cn/handle/190111/7496
Collection中国科学院科技政策与管理科学研究所(1985年6月-2015年12月)
Affiliation中国科学院科技政策与管理科学研究所
First Author Affilication系统分析与管理研究所
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GB/T 7714
Yang, Deli,Sonmez, Mahmut ,Li, Qinghai,et al. The power of triple contexts on customer-based brand performance-A comparative study of Baidu and Google from Chinese netizens' perspective[J]. INTERNATIONAL BUSINESS REVIEW,2015,84(24):11-22.
APA Yang, Deli,Sonmez, Mahmut ,Li, Qinghai,&Duan, Yibing.(2015).The power of triple contexts on customer-based brand performance-A comparative study of Baidu and Google from Chinese netizens' perspective.INTERNATIONAL BUSINESS REVIEW,84(24),11-22.
MLA Yang, Deli,et al."The power of triple contexts on customer-based brand performance-A comparative study of Baidu and Google from Chinese netizens' perspective".INTERNATIONAL BUSINESS REVIEW 84.24(2015):11-22.
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